Slow fashion is something we take very seriously at Kendra Phillip. It is a fashion industry movement that has been gaining popularity in the last decade or so. To understand slow fashion, we first need to tackle fast fashion.
What is fast fashion?
Much like fast food, fast fashion is the American way. Fast fashion is what we are used to- it’s what we know as simply “fashion”. With the increase in technology and social media, fashion trends have been changing at an exponential rate. Every few months, fashion houses turn out a new collection for the season. Generally the designers change minor details- the length of a hemline or the darkening of a hue, for example. Somehow, these slight changes convince us we need to buy the newest items to be “in style”. Brands and designers are only able to produce new products at this insanely rapid rate with the advances in product technology and machinery. With these changes comes a lack of quality and care. Products are often being produced in factories with poor working conditions and labor laws. The products themselves are cheaper. The fabrics and metals are of poorer quality and the production is rushed. Of course, the cost goes down, which we as consumers have come to expect and enjoy. But is this good for the environment? For a sustainable future? The clear answer is, no.
Wearing these fast fashion items for one season or even for one day, is not an ethical fashion practice. Why not change the way we shop to better support our environment and work towards a more sustainable and eco-conscious future? How? Through slow fashion.
What is slow fashion?
Slow fashion is a trend that is attempting to slow down the fashion industry for a more sustainable future. We don’t need to buy the latest trends every three weeks. Nor do we need to start knitting our own socks and weaving our own sweaters. We simply need to be more conscious shoppers. We need to reassess what is important to us. In doing so, we will find more tops we love and pants we can’t live without. We will have a less negative environmental impact by purchasing fewer and finer garments and accessories. We can feel good by purchasing local products made by our friends and our neighbors close to home in an ethical and eco-conscious manner.
Start learning about where your clothes and accessories come from. Start caring about how and where they are made. Every small change matters. To learn more about slow fashion, check out this great website and take the Slow Fashion Pledge with Kendra Phillip.